6 Mistakes You Must Avoid When You Create and Publish Your EBook, Part Two

4) Thinking Editing Means Running Spell Checker

Editing is an essential part of the EBook publishing process. It does not just mean pushing the spell checker button and correcting the spellings whilst you watch television. Editing is a serious business and it really needs to be done properly if you are serious about publishing EBooks. Readers are smart and they will soon call you out on reviews if your book needs proper editing. If enough people say this in reviews it can be enough to sink your book without trace.

The ideal is to have a professional editor look at your EBook. Unfortunately, this is a luxury which many can’t afford. You can ask friends and they will most likely get some of the errors. Joining writer’s groups can also help as many people will be prepared to proofread things for others in the group, providing you are willing to reciprocate.

You can also look at finding an inexpensive editor on an outsourcing site such as fiverr. This can be a great way of finding inexpensive editors.

5) Forgetting That a Picture is Worth a Thousand Words

If you are going to spend money anywhere on your EBook it has to be on the cover. Unless you are good at graphics you really should get a professional to design your cover. This is your only chance to make a first impression and if your cover is not eye catching and professional, it does not matter how great your content is, readers will just never buy your book.

You do not have to spend a fortune on an EBook cover. There are plenty of online services out there which will provide you will a pre-designed cover for an affordable price. This option is not as great as the custom design, but when you are publishing your first books you will not have too much money to spend. Set a budget and spend as much as you can afford on a cover. It will make all the difference.

6) Publishing Your EBook and Expecting it to Sell

If famous authors publish a book they will sell many copies just because readers liked their previous books. Authors such as J.K Rowling, Dan Brown or Jodi Picoult would still sell books without ever spending another second on marketing. We are guessing that you do not have that kind of advantage. You are going to have to do something to market your EBook. It isn’t enough to write a great book. You have to promote it.

Big publishing houses have big marketing budgets. You can’t compete with that, but you can make an impact. You are going to have to learn some marketing techniques. There is plenty of information out there about how to use the internet and social media to promote your book. You will have to be a writer and a marketer if you want to make sure that your EBook has a chance of being a success.

6 Mistakes You Must Avoid When You Create and Publish Your EBook, Part One

It is very easy to publish an EBook these days. Gone are the times when you had to get the approval of a publishing house to get your book published. Now, anyone can publish their own book. There are many great things about being able to publish an EBook so easily, however there are some pitfalls to avoid. Here are some ways to avoid the common mistakes which many writers make when they publish an EBook.

1) Not Being a Good Writer

This is a really obvious point, but one which is sadly overlooked by many people who publish EBooks. We have all seen some truly shocking EBooks which would never have made it over the first hurdle in a publishing house. Just because you can publish a book doesn’t mean that you should. Ask yourself the fundamental question of whether your abilities as a writer are actually good enough.

We don’t mean that you have to be perfect. No one is. Even bestselling authors admit that there are things that they have written which they would rather forget about. Take the time to learn your craft. Don’t let the drive for perfection hold you back, but if writing really isn’t your thing you should rethink the whole idea.

2) Writing Something That No One Wants to Read

You may be passionate about your collection of antique candlesticks, but does anyone else want to read about it? Do your market research and find out what people actually want to buy. Check out the bestseller lists and see what sells. Do not be afraid of the competition. There are some niches which are incredibly popular and there is still room for growth.

If you see an area where a lot of books are selling, then there is probably still room in the market for another book. Look at areas where you know that people are actually spending money. Not in places where you think things should be selling, but they really aren’t. This is not the time to guess about what is selling and what isn’t. Learn how to conduct simple research on where the markets are. You will be spending your time wisely in doing some research before you take the plunge and start writing.

3) Writing About Something You Know Nothing About

It is possible to spend a great deal of time on research and write about a topic that you know nothing about., but why are you doing this. The latest hot topic may be “How to Survive a Zombie Attack” or “How to Quit Your Day Job and Make a Living Posting Cat Videos on Social Media”, but if you don’t know anything about it, it’s unlikely that you are going to create a great book about it.

Of course there are people who can write about pretty much anything, but are you one of those people? Be honest with yourself. You may find that you do have this skill, but why make things difficult in the first place? It isn’t as simple just to say write about what you are passionate about, but you do need to consider writing about something that you will enjoy. Writing about things which you don’t find interesting or inspiring is a difficult task. Do not do it unless you absolutely have to.


What You Really Need to Know Before You Create Your First EBook

Are you wanting to create an EBook, but don’t quite know where to start? Publishing EBooks can be a great business, but there are some things which you really need to know before you publish your first book. Here are the essential things that you should realize about publishing an EBook.

Not Everything Will Sell

Do your market research. Do people actually want to buy the book that you are going to write? If you are writing nonfiction books are people looking for information about your chosen subject? If it is fiction is it in a genre which sells? You should write a book that you are interested in, but you should also be confident that others are going to be interested in it too.

Learn How to Format Your EBook

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This doesn’t need to be that complicated, but a lot of people still get it wrong. Before you start writing make sure that you understand what you need to know about formatting. There is plenty of information out there about how to do this for different platforms so make sure you get it right. Doing in that way is a lot easier than correcting it when you realize your formatting is messed up after you hit the publish button.

Appearance is Everything

You need a good cover!

ebook cover photo

Photo by Mark Cantrell

ebook cover photo

Photo by Ronald Lewis

ebook cover photo

Photo by Ronald Lewis

We know that it seems wrong that a book is judged on its cover, but rather than being in denial about this, it really is better to just accept it! You need an EBook cover which is at least good, and if possible, great. If you are a writer with no skills in design you should hand this task over to the experts. Do not try and create your own EBook cover. It usually just isn’t worth it. Stick to what you know and stay away from the graphics. Get an expert to help.

Although a custom made cover would be great, they can break the budget. There are many services which offer a predesigned cover. There are some really good ones available.

A good title will grab attention. A bad one will make readers move on. Your title is just as important as how the book cover looks. Make sure that you spend some time thinking of a great title.

Marketing Is Essential

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Photo from Frau Hölle

An EBook does not sell itself. You have to know how to promote your EBook so that people actually know it is available to buy. There are many ways to market your EBook and you are going to have to be prepared to devote time to learning how to do this.

There are many different ways to promote your book. Having your own website is very important, particularly if you are writing fiction. Readers want to know about the person behind the books.

Social media skills are also required to promote your EBook. Social media platforms present many different opportunities to let people know that your book exists. There are so many ways that you can use social media. Run some Facebook Ads, promote a giveaway, create a Pinterest Board for your heroine, make a video for YouTube. There are so many possibilities.