Once you have done all that hard work actually writing your EBook the next step is how you make sales. There is a huge demand for EBooks, but the market is crowded. You have to do something extra if you want to stand out from the crowd. Here we look at some ways that you can distinguish yourself from the competition.
The Cover Can Make or Break Your EBook
If you have a bad cover for your book this is the easiest way to make sure that you only sell copies to close family and friends. Your EBook is judged on its cover. It will make an instant impression of either something that is going to be terrible or something that has the promise of being great. You know which one you need to choose.
Unless you are really good at design do not attempt to make your own cover. A homemade looking cover really isn’t going to make you stand out from the crowd. A decent quality design is not going to break the bank. There are many services online which can provide you with a decent looking EBook cover for an affordable price. You have put a lot of work into your EBook – don’t destroy your chances of making good sales simply by not having the right cover.
Pick a Great Title for Your EBook
The title of your book really does make a difference. You have to capture a reader’s interest from the start or they will simply move on to the next book. This is the first thing that potential buyers will see when you publish your EBook and it is very important to get it right.
Don’t worry about your title from the very start – you do not have to think of what you are going to call your book before you start writing. This can lead to serious avoidance and procrastination! You will probably have a much better idea about good titles when you have been immersed in your subject matter writing your EBook.
Give The People What They Want
Your EBook is never going to stand out if it is something that people don’t want to buy. Always do your market research to see that there is a demand for the book that you want to write. You may be very passionate about a subject, but if no one wants to read a book about your chosen subject you are never going to be able to sell it.
Think of Ways to Market Your EBook That Others Are Not Doing
Many writers publish their EBook and expect sales to suddenly start. It doesn’t take long before they realize that the strategy of doing nothing doesn’t bring in sales. You are not going to be able to give up your day job and start selling EBooks full time if you do not learn some marketing skills.
You have to spend some time marketing your EBook. There are many ways to promote your book. Don’t just confine your marketing to after the book is published. You should have a launch strategy to maximize the benefits of your campaign.
Another very effective way to market your EBook and stand out from the others is to use video. It is undeniable that people love video content. If you learn how you can apply this to your EBook marketing strategy you will be ahead of what most writers are doing.