There are many tried and tested ways to promote your EBook, but sometimes it is a good thing to think of something different. Here are some interesting ways to promote your EBook that you probably haven’t ever thought of.
Face Your Fear – Make A Video
You probably already know that video is a great way to promote pretty much anything. YouTube has over a billion users. That’s a pretty big potential audience. However, many people really don’t want to get involved with video and they are making a big mistake.
There seem to be two main hurdles that people think that they can’t get over when it comes to video. One is the technology. Two is that they don’t want to be on camera. Both are very easy problems to deal with.
You need to acknowledge that you do not have to be Steven Spielberg to make some great visual content. You don’t have to create a masterpiece. Technology is so simple these days. You can easily make a video using your phone or some really simple screen capture tools.
If you still think you can’t do it then try explaining that to your ten-year-old and they will show you how they create a great video in minutes. Do not make technology your excuse. If you can’t do it yourself then outsource it. You do not need to pay a lot of money. Get someone on fiverr to create a short video for you and cross promote it on social media. You may be surprised at the results.
Do not make the mistake of thinking that you absolutely have to appear on camera. You really don’t. There are many ideas for a video to promote your EBook that do not involve you actually appearing on the screen. Get creative. Check out this video:
Once you have made a video there are many ways to cross promote it on social media.
Connect with Influencers
There are few things more valuable than your EBook being recommended by an influencer with a relevant audience. The saying goes that “It’s not what you know it’s who you know,” and this holds true for the digital world as well. There is a very big world of influencers out there. You need to make sure that you make a big effort to connect with them.
Do not be intimidated and think that there is no way that these influencers will be interested in your EBook. People are always looking for great content to promote to their readers. Have the courage to ask and you may be surprised with the results. Take the time to build up the relationships with influential people who are in your niche.
Don’t Forget Your Own Blog
All authors need their own website. It doesn’t matter if you are writing romantic fiction, thrillers, biographies or non-fiction EBooks. If you don’t have this, you need to remedy this immediately. Again, don’t be afraid of the technology. Grab a domain name and put up a simple site. If you can’t do this go to fiverr and get someone to do it for you. It’s not going to cost you very much.
Simply writing blog posts about your book and promoting them on social media might get you some attention, but probably not as much as you need. Think of different ways to promote your EBook on your blog.
The traditional method on a blog is to give away free content in exchange for an email address. This can help you build reviews for your book and to gain a readership. Why not do something a little different? Have a no opt in download of the first chapter or two. Some people have opt in fatigue and will be tempted by this relatively rare technique. Offering a chapter for free will ensure that the reader knows that your product is high quality. We all know that many EBooks are simply not good. This will help you stand out from the crowd.